Update: 28.03.2023
Last week: 11 week 2023 (13.03.2023 - 19.03.2023)
Last full month: February 2022
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | |||||||||
| WoW | 1 708 | 16.9% | 43.4% | -0.2 | 806 600 | 16.1% | 75.7% | 0.1 | 17.4% |
| MoM | 7 614 | -11.3% | 49.3% | -2.4 | 3 487 869 | -10.8% | 79.4% | -1.5 | -7.0% |
| YTD | 20 312 | -34.3% | 48.9% | -6.8 | 9 358 816 | -34.2% | 79.2% | -3.7 | -25.2% |
| MAT | 95 792 | -20.4% | 50.8% | -4.2 | 44 845 185 | -9.9% | 80.3% | -0.5 | -13.9% |
| KAPSIKAM | |||||||||
| WoW | 18 652 | 11.1% | 2.4% | -0.2 | 7 407 602 | 10.4% | 2.5% | -0.2 | 18.2% |
| MoM | 68 629 | -14.3% | 2.8% | -0.2 | 27 439 150 | -13.5% | 2.8% | -0.1 | -8.5% |
| YTD | 194 247 | -25.4% | 2.8% | 0 | 77 310 452 | -28.8% | 2.8% | -0.1 | -25.9% |
| MAT | 978 314 | -6.9% | 2.7% | 0.1 | 394 213 764 | -8.8% | 2.8% | -0.1 | -11.3% |
| MILDRONATE | |||||||||
| WoW | 68 700 | 25.5% | 14.1% | 0.5 | 48 783 262 | 25.0% | 14.1% | 0.5 | 25.1% |
| MoM | 212 817 | -6.1% | 13.6% | 0.1 | 150 902 087 | -6.4% | 13.7% | -0.1 | -4.8% |
| YTD | 597 470 | -57.7% | 9.6% | -4.6 | 424 186 883 | -40.9% | 11.2% | -2 | -37.3% |
| MAT | 3 587 248 | -30.3% | 11.9% | -2.3 | 2 411 957 410 | 9.6% | 13.4% | 1.4 | -16.9% |
| SULFARGIN | |||||||||
| WoW | 2 337 | 7.1% | 0.7% | 0 | 1 247 895 | 5.4% | 0.9% | 0 | 13.7% |
| MoM | 8 197 | -9.7% | 0.7% | 0 | 4 495 052 | -8.9% | 1.0% | 0 | -7.6% |
| YTD | 23 060 | -39.1% | 0.7% | -0.2 | 12 545 154 | -32.5% | 1.0% | -0.2 | -22.6% |
| MAT | 128 953 | -23.0% | 0.8% | -0.1 | 69 119 232 | -15.9% | 1.1% | -0.1 | -13.5% |
| VIPROSAL | |||||||||
| WoW | 16 633 | 13.8% | 2.0% | -0.1 | 6 130 795 | 13.9% | 2.0% | -0.1 | 18.0% |
| MoM | 57 732 | -9.9% | 2.2% | 0 | 21 192 564 | -11.0% | 2.1% | 0 | -8.7% |
| YTD | 162 119 | -53.3% | 2.2% | -1.2 | 59 868 157 | -57.6% | 2.1% | -1.5 | -26.8% |
| MAT | 952 977 | -29.1% | 2.5% | -0.6 | 374 816 870 | -27.6% | 2.6% | -0.7 | -12.0% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 20 312 | -34.3% | 48.9% | -6.8 | 9 358 816 | -34.2% | 79.2% | -3.7 | -25.2% |
| KAPSIKAM | 194 247 | -25.4% | 2.8% | 0 | 77 310 452 | -28.8% | 2.8% | -0.1 | -25.9% |
| MILDRONATE | 597 470 | -57.7% | 9.6% | -4.6 | 424 186 883 | -40.9% | 11.2% | -2 | -37.3% |
| SULFARGIN | 23 060 | -39.1% | 0.7% | -0.2 | 12 545 154 | -32.5% | 1.0% | -0.2 | -22.6% |
| VIPROSAL | 162 119 | -53.3% | 2.2% | -1.2 | 59 868 157 | -57.6% | 2.1% | -1.5 | -26.8% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 95 792 | -20.4% | 50.8% | -4.2 | 44 845 185 | -9.9% | 80.3% | -0.5 | -13.9% |
| KAPSIKAM | 978 314 | -6.9% | 2.7% | 0.1 | 394 213 764 | -8.8% | 2.8% | -0.1 | -11.3% |
| MILDRONATE | 3 587 248 | -30.3% | 11.9% | -2.3 | 2 411 957 410 | 9.6% | 13.4% | 1.4 | -16.9% |
| SULFARGIN | 128 953 | -23.0% | 0.8% | -0.1 | 69 119 232 | -15.9% | 1.1% | -0.1 | -13.5% |
| VIPROSAL | 952 977 | -29.1% | 2.5% | -0.6 | 374 816 870 | -27.6% | 2.6% | -0.7 | -12.0% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 1 708 | 16.9% | 43.4% | -0.2 | 806 600 | 16.1% | 75.7% | 0.1 | 17.4% |
| KAPSIKAM | 18 652 | 11.1% | 2.4% | -0.2 | 7 407 602 | 10.4% | 2.5% | -0.2 | 18.2% |
| MILDRONATE | 68 700 | 25.5% | 14.1% | 0.5 | 48 783 262 | 25.0% | 14.1% | 0.5 | 25.1% |
| SULFARGIN | 2 337 | 7.1% | 0.7% | 0 | 1 247 895 | 5.4% | 0.9% | 0 | 13.7% |
| VIPROSAL | 16 633 | 13.8% | 2.0% | -0.1 | 6 130 795 | 13.9% | 2.0% | -0.1 | 18.0% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 7 614 | -11.3% | 49.3% | -2.4 | 3 487 869 | -10.8% | 79.4% | -1.5 | -7.0% |
| KAPSIKAM | 68 629 | -14.3% | 2.8% | -0.2 | 27 439 150 | -13.5% | 2.8% | -0.1 | -8.5% |
| MILDRONATE | 212 817 | -6.1% | 13.6% | 0.1 | 150 902 087 | -6.4% | 13.7% | -0.1 | -4.8% |
| SULFARGIN | 8 197 | -9.7% | 0.7% | 0 | 4 495 052 | -8.9% | 1.0% | 0 | -7.6% |
| VIPROSAL | 57 732 | -9.9% | 2.2% | 0 | 21 192 564 | -11.0% | 2.1% | 0 | -8.7% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs
MI: Fact Digital Costs
MI Estimated Costs: TV costs